Corporate Blogging at its Best
Nov 17th, 2011 by JoanneD
Facebook You vs. Realistic You. Image Credit: Comical Concept.
Isn’t it funny how the Facebook version of people is so much cooler, smarter, energetic and attractive than than may be in person? Comical Concept has hilarious comics on the absurdities of the social media and the internet age.
Nov 13th, 2011 by Arvin
Nov 10th, 2011 by JoanneD
The creator of Reddit, Alexis Ohanian, tells the tale of a whale’s rise to Web stardom. Well, not really. He talks about the rise of social media in the story of Mister Splashy pants.
TEDTalks is a daily video podcast of the best talks and performances from the TED Conferences, where leading thinkers from around the world give a talk within a few minutes.
Nov 4th, 2011 by JoanneD
Facebook birthday. Image Credit: Mildly Hot Peppers.
To see more social media funnies, visit Mildly Hot Peppers.
Nov 3rd, 2011 by admin
Oct 31st, 2011 by Arvin
Google always has come up with some of the wackiest, coolest, and, truth be told, relevant Google Doodles in its homepage–a temporary reinvention of the famous Google typeface into different caricatures and forms. Halloween is one of those holidays that Google has never failed to make a Halloween Google Doodle for since 1991. For more than a decade, Google has given us Google Doodles that satisfied our Halloween craving.
This year though, Google decided to take the Halloween spirit a bit further with its Google Halloween Doodle 2011. Behind this year’s Doodle is a roughly 5-minute video featuring the Doodle artists hard at work on six gigantic pumpkins for what is easily the biggest Halloween Google Doodle.
Here’s a statement from the Google blog itself:
To celebrate Halloween this year, the doodle team wanted to capture that fascinating transformation that takes place when carving a pumpkin. Instead of picking up a few pumpkins from the grocery store, however, we decided to work on six giant pumpkins, specially delivered from nearby Half Moon Bay (some weighing well over 1,000 pounds). What you see is a timelapse video of the approximately eight hours we spent carving in the middle of our Mountain View, Calif. campus.
Google has again managed to stay on top of the web news with this one. Whether you’re an online business or just an online shopper, the question remains: what’s your online gimmick for the Halloween?
Oct 28th, 2011 by JoanneD
Social media can do a lot for small businesses.
It is a cost-effective way to reach a wider audience and present new ways of interacting with clients, suppliers and investors.
While it takes initial investments to begin social media campaigns, one of the biggest issues that companies have is to sustain or increase momentum. Here are a few simple tricks to help establish your marketing and social media campaigns with the many other social media outlets, blogs and websites competing for attention.
Set goals and objectives
While all businesses have strategies to help them grow their business, social media plans seem to be done on an ad-hoc basis. However, like having a clear business plan for social media (other tied with other marketing plans) will help to align with other company goals and objectives. There should be a very strong and clear vision that should be adhered to on a consistent basis.
Reuse marketing material
Social media content can often reuse the same old marketing campaigns, projects, website information, catalogues and other marketing material. There is often no need to start a social media campaign from scratch. Most of the current marketing material should still be relevant and if it ain’t broke, there is no need to fix it.
Create timelines
Because of the micro-scale actions required of social media projects, often there will need be some some kind of timeline, calendar or deadlines required to keep track of social media projects. This will ensure that posts and information will be consistent in terms of timing and relevance. For example, blog postings should be posted at a similar time each day or week.
These timelines may change due to circumstances, and these changes should be visible to everyone contributing to the project.
Set responsibilities
There should be people who should take ownership of certain social media responsibilities. While larger organizations may have a designated social media coordinator or marketing manager, smaller organizations can divide up the tasks according. For example, a staff member who is passionate about a certain topic can be given responsibility for a certain campaign or a guest post regarding that topic.
Oct 21st, 2011 by JoanneD
What happens when Twitter is done. Image Credit: Geek and Poke.
See more social media funnies at Geek and Poke.
Oct 13th, 2011 by JoanneD
According to research by Deloitte Access Economics, the firm which sets the benchmark for economic analysis and insight in Australia, has reported that the Internet industry in Australia makes up $50 billion of the Gross Domestic Product (GDP).
Obviously, this is a huge amount and equates to roughly the same size as the Australian retail sector.
While so many retailers now going online to increase market shares, there is a steady stream of E-Commerce website development, social media and online marketing to facilitate growth.
This internet marketing growth has been attributed to advances in technology, the struggle to maintain market share and further expand businesses. Many businesses around the world are now re-adapting their business models to take advantage of online growth.
Australia has 10.6 million users on Facebook and almost all large companies are incorporating social media marketing strategies to growth client bases, improve interaction with their customers and to get their name out there.
One of Australia’s largest retailers, Woolworths has stated that 1% of the sales already comes from online purposes and they are expanding into new mobile technologies and apps in the near future.
While there has not been a comprehensive study in social media and internet and its effect on the GDP in other countries, this has definitely the case in most westernized countries.
While online retailing and marketing bring in such a huge part of the GDP, doesn’t it make sense to establish some social media practices for your own business?
Oct 6th, 2011 by JoanneD
Steve Jobs, co-founder, chairman of the board, former CEO of Apple and industry icon for decades, has died yesterday. Apple released this statement:
“We are deeply saddened to announce that Steve Jobs passed away today.
Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.
His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.”
Technology and social media users from all over the world are saddened by the loss and the front page of Apple.com has a tribute to their late leader who is no doubt influential in changing the very nature of the industry.
Steve Jobs stepped down from his role as CEO of Apple in August due to health related issues and issued the following statement:
“I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
“I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.”
For those who wish to pay tribute to Mr. Jobs, you can send your sympathies to rememberingsteve@apple.com.
