Corporate Blogging at its Best
Posted in Internet Marketing, Social Media, Social Media News on May 17th, 2011
A study by Deloitte and the Society for New Communications Research, in 2009, about social media called The Tribalization of Business, concluded that the majority of U.S. Fortune 500 companies in the US acknowledged the importance of social media. Marketing departments of those companies, whether or not they had experience in social media, were typically [...]
Posted in Around the Web, Blogging, Social Media on Apr 19th, 2011
You’ve been building your social media profiles for months now, but you don’t go beyond a few hundred followers. What are you doing wrong? Unlike traditional marketing in television and print media, social media marketing is much more vigorous and strategy-based. Whereas a lot of money can easily land you a tv or radio commercial [...]
Posted in Social Media on Apr 14th, 2011
While in North American, texting is a social media tool used mainly for friends and family, in Australia, texting has more prominence in the business world. Text or SMS (Short Message Service) is used in Australia by major businesses such as banks and doctors offices as a tool for direct communication with clients, in addition [...]
Posted in Internet Marketing, Social Media News on Nov 3rd, 2010
Last week I attended SOHO/SME Toronto and was once again shown the video Social Media Revolution. This video is pretty much a standard for all social media marketing speeches, conferences, learning sessions, etc. Needless to say I have seen it more than a couple of times but it continues to have the same powerful effect [...]
Posted in Blogging on Sep 16th, 2010
A ghostwriter is a writer who is paid to write text that is credited to another person. For example, leaders, executives and celebrities may hire others to write, edit or draft written material. The scope of work for a ghostwriter ranges from minimal editing to writing a majority of a project. With the popularity of [...]
Posted in Cool or Interesting Ads on Dec 7th, 2009
It all boils down to knowing your target audience. Source: Oddee via 2Leep via @tom_siwik. I spend way too much time online.
Posted in Cool or Interesting Ads on Sep 14th, 2009
This is the first time we have featured a billboard advertisement in the Cool or Interesting Advertising section of the iMark blog, but it is right across from our Toronto office and, you gotta admit, it is a pretty cool billboard. Maybe we should start paying attention to more billboard marketing in and around Toronto.
Posted in Cool or Interesting Ads on Aug 24th, 2009