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Tag Archive 'language'

You may have heard the term ‘semantic web’ popping up around the place over the last few months. In its simplest form, it refers to the Internet as a global resource that can communicate across all different kinds of data types. This would allow machines to have a greater understanding of the actual meaning of [...]

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Jargon: Know Thy Place

The copy on a business website has a range of purposes: it needs to bring potential customers to your website via the search engines, it needs to keep them reading past the first few words and, ultimately, it needs to convert them into paying clients or customers. Jargon, or any kind of industry slang, usually [...]

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