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Monthly Archive for August, 2010

The Benefits of Writing To A Deadline

Most writers will know what it feels like to write to a deadline. And if you don’t, you’re probably missing a trick. You see, a deadline, whether self-imposed for your personal blog, or set in stone by your boss, can do wonders for your copy if you know how to manage it. Here’s why: you’ll [...]

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Attention and Consciousness

Some neat stuff at the background of blogging, browsing, and being: http://www.youtube.com/watch?v=0grANlx7y2E (I suggest full-screening it.) And, feel free to follow up with Ned Block: http://bit.ly/cahHDs

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Happy Friday the 13th, kids! I am amazed by how long this washing machine lasts after the brick is thrown in it. I threw a brick into my clothes washer to see it if it would behave the same way, but all it did was put a big dent in my washboard and put a [...]

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Jargon: Know Thy Place

The copy on a business website has a range of purposes: it needs to bring potential customers to your website via the search engines, it needs to keep them reading past the first few words and, ultimately, it needs to convert them into paying clients or customers. Jargon, or any kind of industry slang, usually [...]

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