Just in Time For the Holidays: In the Dog House
Posted in Around the Web, Internet Marketing, Social Media, Social Media Funnies on Dec 9th, 2010
A cute example of holiday online marketing that I found on my friend’s Facebook page:
Category Archive for 'Internet Marketing'
How Social Media Marketing Can Be More Effective than Superbowl Ads
Posted in Cool or Interesting Ads, Internet Marketing, Social Media, Social Media News on Nov 5th, 2010
For many years, marketers have scrambled to secure their product in the few 30 second ad spots allotted during the televised NFL Super Bowl. One hugely expensive advertising budget and effective commercial could reach millions and spread into popular culture. But as of late, it doesn’t seem to be such a good deal anymore. Social [...]
Video: Social Media Revolution
Posted in Internet Marketing, Social Media News on Nov 3rd, 2010
Last week I attended SOHO/SME Toronto and was once again shown the video Social Media Revolution. This video is pretty much a standard for all social media marketing speeches, conferences, learning sessions, etc. Needless to say I have seen it more than a couple of times but it continues to have the same powerful effect [...]
Man Fined A Billion Dollars For Spamming
Posted in Around the Web, Internet Marketing on Oct 7th, 2010
A Montreal man who sent more than four million spam emails to Facebook users over a two month period was ordered to pay more than one billion dollars US in compensation to the company. So even though it will never be paid, it still sets a precedent for internet users. Would the message sent out [...]
Google Tags for Small Businesses
Posted in Around the Web, Internet Marketing on Oct 6th, 2010
Back in April, Google created Google Places, a rebranded version of its Local Business Centre. This new format is to help local business owners everywhere bring in traffic and the new ad system was nicknamed Tags. By creating a free business listing with Google Places, business owners can easily advertise their business online. So basically, [...]
Keywords: There to help, not harm.
Posted in Internet Marketing on Sep 2nd, 2010
The spread of search-engine-optimised copy on the web has led to many acts of atrocity against the written word. If the owner of a website is told, “these are your keywords and they need to appear x number of times on this page”, chances are the copy will suffer. A website’s keywords (or keyphrases) are [...]
Jargon: Know Thy Place
Posted in Blogging, Internet Marketing on Aug 5th, 2010
The copy on a business website has a range of purposes: it needs to bring potential customers to your website via the search engines, it needs to keep them reading past the first few words and, ultimately, it needs to convert them into paying clients or customers. Jargon, or any kind of industry slang, usually [...]
What’s New with Bing and Yahoo?
Posted in Internet Marketing on Jul 6th, 2010
So, Bing, Microsoft’s answer to Google, has been with us a little over a year (though it seems much, much longer than that.) So it’s unsurprising that the upstart with deep pockets remains number three in terms of search volume, after Google (which has a staggering 84.8% of the volume) and Yahoo! (which has 6.19%). [...]
Blogging Bloggers and the Blogs they Blog on
Posted in Blogging, Internet Marketing on Jun 24th, 2010
That sounds a little redundant, and it could be, frankly, but in this instance it’s not. Now that blogging is an industry in and of itself, there are industry bloggers who shape news and views in the blogosphere. They opine on things like how often you should post, what you can do to get more [...]
The Unstoppable Rise of Crowdsourcing
Posted in Internet Marketing on May 27th, 2010
With how social networking sites like Twitter, Facebook and MySpace are changing the landscape of the Web 2.0, it’s about time we talk about crowdsourcing for your business. While traditional media meant that the audience can’t possibly talk back to companies in real time, new media has changed the rules of the game. Investing on [...]