Corporate Blogging at its Best
Posted in Blogging, Internet Marketing, Social Media on Oct 28th, 2011
Social media can do a lot for small businesses. It is a cost-effective way to reach a wider audience and present new ways of interacting with clients, suppliers and investors. While it takes initial investments to begin social media campaigns, one of the biggest issues that companies have is to sustain or increase momentum. Here [...]
Posted in Blogging, Internet Marketing on Aug 5th, 2010
The copy on a business website has a range of purposes: it needs to bring potential customers to your website via the search engines, it needs to keep them reading past the first few words and, ultimately, it needs to convert them into paying clients or customers. Jargon, or any kind of industry slang, usually [...]
Posted in Blogging, Internet Marketing Tips on Jun 28th, 2010
Last week, I wrote about the ups and downs of managing your own corporate blog. This week I would like to talk about some very good reasons why you should hire a professional blog writer. To begin with, a professional blogger understands SEO, keyword placement and web etiquette. This means that a blogging professional who [...]