Not long ago I received an email from a potential client asking for a quote for a new website. After summing up her needs and wants, I gave a very reasonable quote. Her response was that this quote was beyond her price range and that she would have to give up on her dreams of having a website. Because she was so quick to give up, I assume she had already shopped around and received similar or higher quotes. Alarmed, I immediately emailed back that just because our website quote was beyond her price range does not mean that she should give up on being online altogether. I pointed her in the direction of some great blogging platforms and offered to help her customize a blog to attract her target audience. I even sent her samples of some high end, very professional blogs. Here was her response:
In terms of a blog, no thank you. ….I am in my late 50s & blogs are not my way of offering my services professionally to lawyers, institutions, PR firms, ad agencies, etc. but thank you kindly for your sample. Have a great day!
I was very disappointed in her response. Does she not see that lawyers, institutions, ad agencies, etc. have blogs of their own? What a great avenue she would have to reach out to clients if she had her own blog. I am not saying that a blog can replace a website entirely (although in some cases, I think this might be true) but to choose not to have zero online presence simply because a professionally created website is a little out of one’s price range seems very shortsighted to me.
In case you are wondering what her profession is, she is a copywriter/editor…for both print and online. When I learned this, I gave up trying to convince her.